Management Intelligence is...

...your free regular bulletin from
leading management gurus,
Edward de Bono and Robert Heller...

...submit your email for your first issue:

We will never give away or sell your email address
Close this

Contemporary art from Flowers Galleries

Business Strategy

Increase Your Management Intelligence … with free advice from Edward de Bono and Robert Heller:

We will not pass on your email address

Business Strategy


Business strategy, for every manager, needs to be effective and well planned to steer an organisation as efficiently and successfully as possible.

Building winning business strategies is without doubt the foundation of successful management. But what is business strategy?

Andrew Grove, who led Intel to greatness, makes a clear distinction between strategic action and strategic plans. He believes that business strategy models should not: be simply statements of intent; come across like a political speech; have concrete meaning only to management; concern themselves with events far in the future or have little relevance to today.

If you are unsure of how to write a business strategy, try this as a simple exercise: take a piece paper and at the bottom, write a brief account of where the business is now. Then at the top, write where you want the business to be in ‘x’ amount of years (you decide the period). Next, in between the two write what you need to do and when you to do it to get from the bottom of the page to the top. This kind of rough business development strategy shouldn’t take more than an hour.

You can read more about business strategy in the articles below.


new business ideas | Business Strategy

management advice | Business Strategy

management teams | Business Strategy

creative thinking techniques | Business Strategy

management strategy | Business Strategy

business ideas | Business Strategy

management strategy | Business Strategy

strategic thinking | Business Strategy

chief executive | Business Strategy

marketing management | Business Strategy

creative management | Business Strategy

strategic management | Business Strategy

business concepts | Business Strategy

strategic planning | Business Strategy

problem solving | Business Strategy

business ideas | Business Strategy

business development | Business Strategy

creativity | Business Strategy

innovation | Business Strategy

business sense | Business Strategy

product development | Business Strategy

Product Development: Ideas and innovations - Thinking Managers by Edward de Bono and Robert Heller

business opportunity, business markets | Business Strategy

Business Opportunity: Choosing the right business market - Thinking Managers by Edward de Bono and Robert Heller

international trade | Business Strategy

International Trade: Translating business success across the Atlantic - Thinking Managers by Edward de Bono and Robert Heller

marketing | Business Strategy

Marketing: An essential ingredient for a winning formula - Thinking Managers by Edward de Bono and Robert Heller

advertising | Business Strategy

Advertising: Effective returns for effective adverts - Thinking Managers by Edward de Bono and Robert Heller

new business | Business Strategy

New Business: Finding the gap in the market - Thinking Managers by Edward de Bono and Robert Heller

business strategies | Business Strategy

Business Strategies: Adjusting to the latest trends - Thinking Managers by Edward de Bono and Robert Heller

strategy | Business Strategy

Strategy: How small business can benefit from strategic management - Thinking Managers by Edward de Bono and Robert Heller

regeneration, strategy | Business Strategy

Regeneration: The business strategy of reinvention - Thinking Managers by Edward de Bono and Robert Heller

mail-order business | Business Strategy

Mail-Order Business: A success story - Thinking Managers by Edward de Bono and Robert Heller

small businesses | Business Strategy

Small Businesses: Thinking big regardless of size - Thinking Managers by Edward de Bono and Robert Heller

people skills | Business Strategy

People Skills: Looking after customers and staff - Thinking Managers by Edward de Bono and Robert Heller

customer strategies | customer satisfaction | customer surveys | Business Strategy

Customer Strategies: Getting close to the customer - Thinking Managers by Edward de Bono and Robert Heller

stock buying | Business Strategy

Stock Buying: Getting the sums right - Thinking Managers by Edward de Bono and Robert Heller

diversification | risks | strategy | Business Strategy

Diversification: Taking the risk and making it work - Thinking Managers by Edward de Bono and Robert Heller

business expansion | venture capital | Business Strategy

Business Expansion: Venture capital and entrepreneurship - Thinking Managers by Edward de Bono and Robert Heller

partnerships | Business Strategy

Partnerships: How the interplay of equals stimulates ideas - Thinking Managers by Edward de Bono and Robert Heller

success | Business Strategy

Success: Staying ahead of the competition - Thinking Managers by Edward de Bono and Robert Heller

franchises | Business Strategy

Franchises: Some important questions - Thinking Managers by Edward de Bono and Robert Heller

financial management | Business Strategy

Financial Management: Going back to basics - Thinking Managers by Edward de Bono and Robert Heller

buying businesses | acquisition | Business Strategy

Buying Businesses: Investment and acquisition - Thinking Managers by Edward de Bono and Robert Heller

small business management | Business Strategy

Small Business Management: The path to success - Thinking Managers by Edward de Bono and Robert Heller

entrepreneurs | risk-taking | entrepreneurship | Business Strategy

Entrepreneurs: Nine qualities of entrepreneurship - Thinking Managers by Edward de Bono and Robert Heller

commitment | strategy | japanese philosophy | Business Strategy

Commitment: Zen and the art of management - Thinking Managers by Edward de Bono and Robert Heller

development strategy | customer value | Business Strategy

Development Strategy: The reinvention and regeneration of British Airways - Thinking Managers by Edward de Bono and Robert Heller

motivation | commitment | Business Strategy

Motivation: The commitment and determination of Jonah Barrington - Thinking Managers by Edward de Bono and Robert Heller

business communication | corporate culture | Business Strategy

Business Communication: Corporate culture and communicating in management - Thinking Managers by Edward de Bono and Robert Heller

integrity | improvement | SWOT analysis | Business Strategy

Integrity: Gary Lineker and the quest for personal improvement - Thinking Managers by Edward de Bono and Robert Heller

management strategy | integrity | Business Strategy

Management Strategy: Semco and the lesson of integrity - Thinking Managers by Edward de Bono and Robert Heller

turnaround | Sir John Harvey-Jones | leadership | Business Strategy

Turnaround: The leadership of John Harvey-Jones - Thinking Managers by Edward de Bono and Robert Heller

risks | strategy | opportunities | Business Strategy

Risks: There's nothing safe in not taking risks and ignoring opportunities - Thinking Managers by Edward de Bono and Robert Heller

global strategy | marketing | Glaxo | Business Strategy

Global Strategy: The rise of Glaxo - Thinking Managers by Edward de Bono and Robert Heller

learning organisation | business process reengineering | Business Strategy

Learning Organisation: Success through knowledge and self-belief - Thinking Managers by Edward de Bono and Robert Heller

continuous improvement | targets | Business Strategy

Continuous Improvement: Focusing on targets - Thinking Managers by Edward de Bono and Robert Heller

business vision | Business Strategy

Business Vision: Closing the management gap with srategic objectives - Thinking Managers by Edward de Bono and Robert Heller

business networks | intranets | Business Strategy

Business Networks: Embracing the networked business system - Thinking Managers by Edward de Bono and Robert Heller

digital management | IT strategy | Business Strategy

Digital Management: A lesson in IT strategy from the Japanese - Thinking Managers by Edward de Bono and Robert Heller

IT management | IP technology | Business Strategy

IT Management: The application of IP technology in business - Thinking Managers by Edward de Bono and Robert Heller

purchasing | suppliers | e-commerce | Business Strategy

Purchasing: The Internet poses new challenges for suppliers - Thinking Managers by Edward de Bono and Robert Heller

digital corporations | IT | Business Strategy

Digital Corporations: The modern business model of the e-corporation - Thinking Managers by Edward de Bono and Robert Heller

market strategy | Business Strategy

Market Strategy: If you want to be the market leader, you might have to step 'out of the box' - Thinking Managers by Edward de Bono and Robert Heller

corporate strategy | strategic planning | Business Strategy

Corporate Strategy: The need for flexibility in strategic planning - Thinking Managers by Edward de Bono and Robert Heller

business systems | time saving | Business Strategy

Business Systems: Why speed is of the essence - Thinking Managers by Edward de Bono and Robert Heller

e-commerce | globalism | Business Strategy

E-commerce: Business can't resist the surge of the global information revolution - Thinking Managers by Edward de Bono and Robert Heller

internet selling | e-commerce | retail | Business Strategy

Internet Selling: The move out of the High Street and onto the Web - Thinking Managers by Edward de Bono and Robert Heller

customer strategy | consumer research | Business Strategy

Customer Strategy: Develop your customer strategy by listening to the customers - Thinking Managers by Edward de Bono and Robert Heller

attracting customers | customer strategy | Business Strategy

Attracting Customers: Finding the right strategy to win and keep customers - Thinking Managers by Edward de Bono and Robert Heller

customer focus | customer loyalty | IT | Business Strategy

Customer Focus: Building loyalty by focusing on customers - Thinking Managers by Edward de Bono and Robert Heller

satisfying customers | customer focus | Business Strategy

Satisfying Customers: Achieving customer satisfaction for stronger business - Thinking Managers by Edward de Bono and Robert Heller

Internet commerce | business model | disruptive technology | Business Strategy

Internet Commerce: You can't afford to bide your time with new technology - Thinking Managers by Edward de Bono and Robert Heller

business alliances | business competitors | corporate strategies | Business Strategy

Business Alliances: Working with your business competitors instead of against them - Thinking Managers by Edward de Bono and Robert Heller

supply strategy | IT | telecoms | Business Strategy

Supply Strategy: The importance of supplier partnerships - Thinking Managers by Edward de Bono and Robert Heller

future business | business vision | Business Strategy

Future Business: The importance of being a visionary for future success - Thinking Managers by Edward de Bono and Robert Heller

networking | intranets | extranets | Business Strategy

Networking: Empowering business with new technology and networks - Thinking Managers by Edward de Bono and Robert Heller

business technology | digital technology | digital strategies | Business Strategy

Business Technology: Digital strategy and the search for the 'killer app' - Thinking Managers by Edward de Bono and Robert Heller

globalism | multinationals | electronic management | Business Strategy

Globalism: New technology means any business has the potential to go global - Thinking Managers by Edward de Bono and Robert Heller

strategic planning | corporate strategy | Business Strategy

Strategic Planning: Setting the right goals and formulating a sound business strategy - Thinking Managers by Edward de Bono and Robert Heller

business structure | business models | strategy | Business Strategy

Business Structure: Management frameworks and business models in the modern corporate world - Thinking Managers by Edward de Bono and Robert Heller

IT strategy | business | Business Strategy

IT Strategy: A truly effective IT strategy must work hand in hand with other business factors - Thinking Managers by Edward de Bono and Robert Heller

selling and management | Business Strategy

Selling and Management: How managers can learn and improve by taking tips from good selling practice - Thinking Managers by Edward de Bono and Robert Heller

leadership | Business Strategy

Leadership: Good managers start with a personal agenda and use their leadership skills to spread it throughout the organisation - Thinking Managers by Edward de Bono and Robert Heller

people management | Business Strategy

People Management: Treat your employees the right way and get more power from the people - Thinking Managers by Edward de Bono and Robert Heller

financial results | Business Strategy

Financial Results: Aim for the Balanced Scorecard and eliminate waste and your financial results will take care of themselves - Thinking Managers by Edward de Bono and Robert Heller

management consultancies | Business Strategy

Management Consultancies: Harnessing the brainpower of management consultancies to improve your business - Thinking Managers by Edward de Bono and Robert Heller

strategy | tactics | Business Strategy

Strategy and Tactics: What's the difference between strategy and tactics and how can your business benefit from them? - Thinking Managers by Edward de Bono and Robert Heller

new model company | Business Strategy

New Model Company: In the world of business, a new model company is emerging from the managerial revolution - Thinking Managers by Edward de Bono and Robert Heller

change and continuity | Business Strategy

Change and Continuity: Operational reform and organisational excellence in the form of the Clean Break and the Good Continuity - Thinking Managers by Edward de Bono and Robert Heller

success and failure | leadership | best practice | Business Strategy

Success and Failure: Making a success of a failing enterprise - Thinking Managers by Edward de Bono and Robert Heller

teamwork culture | chairman-CEO relationship | Business Strategy

Purpose, Teamwork and Culture: Management and the vital trio of purpose, teamwork and culture in business - Thinking Managers by Edward de Bono and Robert Heller

change | entrepreneurship | Business Strategy

Change: The need for change in business is inevitable and it is essential to act quickly when it arises - Thinking Managers by Edward de Bono and Robert Heller

managing in boomtime | Kondratieff Cycle | Business Strategy

Managing in Boomtime: Use the opportunity of managing in boomtime to build for consistent success in the future - Thinking Managers by Edward de Bono and Robert Heller

micro-strategies | bonto | Business Strategy

Micro-strategies: Forming complex strategies which evolve in order to cope with particular situations - Thinking Managers by Edward de Bono and Robert Heller

business revolution | Business Strategy

Business Revolution: The inextricable link between the Information Revolution, the Management Revolution and the Global Revolution - Thinking Managers by Edward de Bono and Robert Heller

business renewal | change | strategy | market commitment model | Business Strategy

Business Renewal: Finding the right business renewal formula to take your company forward - Thinking Managers by Edward de Bono and Robert Heller

employees and customers | customer satisfaction | customer retention | Business Strategy

Employees and Customers: In the quest for customer satisfaction, the link between employees and customers is key - Thinking Managers by Edward de Bono and Robert Heller

management training | Business Strategy

Management Training: Make your business its own corporate academy for management training and improvement - Thinking Managers by Edward de Bono and Robert Heller

creativity and business | Business Strategy

Creativity and Business: Why combining creativity and business is not just the preserve of 'weirdos' - Thinking Managers by Edward de Bono and Robert Heller

avoiding business disaster | Business Strategy

Avoiding Business Disaster: Watch out for the icebergs ahead and be prepared for disruptive change - Thinking Managers by Edward de Bono and Robert Heller

revolutionary strategies | Business Strategy

Revolutionary Strategies: Forget about evolving at your own pace and develop revolutionary strategies to keep up with external pressures - Thinking Managers by Edward de Bono and Robert Heller

management profile | management models | Business Strategy

Management Profile: Achieving success by using personal characteristics to enhance management style - Thinking Managers by Edward de Bono and Robert Heller

customer satisfaction | Strategic Retail Identity | Business Strategy

Customer Satisfaction: Develop your strategy for achieving customer satisfaction and sustaining it - Thinking Managers by Edward de Bono and Robert Heller

Mergers and acquisitions and takeovers | Business Strategy

Mergers and acquisitions and takeovers: Buying another business is easy but making the merger a success is full of pitfalls - Thinking Managers by Edward de Bono and Robert Heller

Internet entrepreneurs | Business Strategy

internet Entrepreneurs: With sound management skills, Internet entrepreneurs are making the most of the new opportunities on the Web - Thinking Managers by Edward de Bono and Robert Heller

management by judo | ukemi | Business Strategy

Business Strategy: Management by judo, an old/new approach to strategy in business - Thinking Managers by Edward de Bono and Robert Heller

business counter strategies | Business Strategy

Business counter strategies: Reset the goals - Thinking Managers by Edward de Bono and Robert Heller

pareto's law | paretos law | Business Strategy

Pareto's Law - Thinking Managers by Edward de Bono and Robert Heller

false accounting | Business Strategy

False accounting: The way forward after 2002, the worst year for management in post-war history - Thinking Managers by Edward de Bono and Robert Heller

management | ideas | actions | leadership | six forces theory | Business Strategy

Management Ideas and Actions: Ideas are one thing in management, but putting them into action is something else - Thinking Managers by Edward de Bono and Robert Heller

concepts | r&d | value | creativity | lateral thinking | ideas | strategy | Business Strategy

Concepts Department: How about a new department for Concept R&D? - Thinking Managers by Edward de Bono and Robert Heller

future business | prediction | Business Strategy

The Future of Business: Look to the future for business success - Thinking Managers by Edward de Bono and Robert Heller

change | thinking | management | creativity | improvement | value | strategy | Business Strategy

Change in Management Thinking: How to change the way people are thinking in management - Thinking Managers by Edward de Bono and Robert Heller

management organisation | Business Strategy

Management and Organisation: Don't underestimate the importance of a clear management hierachy and organisation - Thinking Managers by Edward de Bono and Robert Heller

radical management | Business Strategy

Radical Management and Results: You can be radical in your management thinking but don't put the means above the end - Thinking Managers by Edward de Bono and Robert Heller

Total Productive Management | TPM | TPM2 | Business Strategy

Total Productive Management: How manufacturers are accomplishing miracles by managing productively - Thinking Managers by Edward de Bono and Robert Heller

business management skills | Business Strategy

Business management skills - The Art of Management: manager, entrepreneur and innovator - Thinking Managers by Edward de Bono and Robert Heller

business strategy | Business Strategy

Business Strategy - The Convention Unwisdom: Why doing what you are told is an overrated virtue - Thinking Managers by Edward de Bono and Robert Heller

design | parallel thinking | six hats method | creativity | Business Strategy

New Thinking for the New Millennium: It's time for a design-oriented thinking system - Thinking Managers by Edward de Bono and Robert Heller

management styles | leadership styles | Warren Buffett | Bill Gates | Business Strategy

Management Styles - The Buffett Way: Learn from the maestro himself - Thinking Managers by Edward de Bono and Robert Heller

evolution | creativity | risk | adaptation | leadership | Business Strategy

Evolution and Creativity: Why evolution won't work without the help of creativity in business - Thinking Managers by Edward de Bono and Robert Heller

improvement | equilibrium | risk | problem-solving | complacency | Business Strategy

Improvement and Equilibrium: Perceived equilibrium should not rule out improvement - Thinking Managers by Edward de Bono and Robert Heller

management statistics | Business Strategy

Management and Statistics: Never ignore the power of statistics in business management - Thinking Managers by Edward de Bono and Robert Heller

design | judgment | creativity | value | Business Strategy

Design and judgment: Why we need to change our emphasis from judgment to design - Thinking Managers by Edward de Bono and Robert Heller

threat | opportunity | Business Strategy

Threat and opportunity: How to turn a threat to your business into an opportunity - Thinking Managers by Edward de Bono and Robert Heller

value | creativity | judgment | provocation | Business Strategy

Value and creativity: Without value, creativity is useless - Thinking Managers by Edward de Bono and Robert Heller

scenario planning | Business Strategy

Changing the scenario: Businesses should plan for multiple scenarios - Thinking Managers by Edward de Bono and Robert Heller

business theory | Business Strategy

Business theory & imitation: Imitation is no substitute for imagination in business - Thinking Managers by Edward de Bono and Robert Heller

disruption | innovation | values | resources | processes | Business Strategy

The Disruption Problem: In fast-moving times, managers must learn to overcome disruption - Thinking Managers by Edward de Bono and Robert Heller

risk | creativity | initiatives | ideas | Business Strategy

Risk: Perceived risks should not hamper creativity - Thinking Managers by Edward de Bono and Robert Heller

entrepreneurial management | entrepreneurs | Business Strategy

Entrepreneurial Management: What's the difference between management and entrepreneurship? - Thinking Managers by Edward de Bono and Robert Heller

competence | decision-making | Business Strategy

The Competence Trap: Making competent decisions takes more than a belief that you're right - Thinking Managers by Edward de Bono and Robert Heller

leadership quality | Business Strategy

Leadership Quality: Better management needed in this kill-or-be-killed era - Thinking Managers by Edward de Bono and Robert Heller

acquisitions | Business Strategy

Acquisitions: Business goes in search of bargains - Thinking Managers by Edward de Bono and Robert Heller

auto industry management | Business Strategy

Auto Industry: A history of management mishaps - Thinking Managers by Edward de Bono and Robert Heller

brand marketing | Business Strategy

Brand Marketing: The business is the brand - Thinking Managers by Edward de Bono and Robert Heller

central management | Business Strategy

Central Management: How centralisers create a rod for their own back - Thinking Managers by Edward de Bono and Robert Heller

japanese management | Business Strategy

Japanese Management: Business strategy lessons for the West - Thinking Managers by Edward de Bono and Robert Heller

share price | Business Strategy

Share Price: Management and the stock market - Thinking Managers by Edward de Bono and Robert Heller

marketing strategy, tescos, marks & spencers, intel | Business Strategy

Marketing Strategy: Big brands need to make up lost ground - Thinking Managers by Edward de Bono and Robert Heller

Brand Strategy | Business Strategy

Brand Strategy: Get the company right, then worry about the brand - Thinking Managers by Edward de Bono and Robert Heller

financial services | Business Strategy

Financial Services: The dangers of diversion from the core business - Thinking Managers by Edward de Bono and Robert Heller

retail business | Business Strategy

Retail Business: When a new strategy is needed - Thinking Managers by Edward de Bono and Robert Heller

business planning | Business Strategy

Business Planning: Preparing for an uncertain future - Thinking Managers by Edward de Bono and Robert Heller

digital business | Business Strategy

Digital Business: Take your strategic thinking into the modern business era - Thinking Managers by Edward de Bono and Robert Heller

web business | Business Strategy

Web Business: Embracing the digital economy through e-commerce and internet strategy - Thinking Managers by Edward de Bono and Robert Heller

better business | Business Strategy

Better Business: Survival of the fittest - Thinking Managers by Edward de Bono and Robert Heller

service businesses | Business Strategy

Service Businesses: The increasing importance of the service industry - Thinking Managers by Edward de Bono and Robert Heller

strategic alliances | Business Strategy

Strategic Alliances: Joining forces for success - Thinking Managers by Edward de Bono and Robert Heller

new technology | Business Strategy

New Technology: Be prepared for disruptive technologies - Thinking Managers by Edward de Bono and Robert Heller

business corporate strategy | Business Strategy

Business Corporate Strategy: Demergers and the risks of breaking up the business - Thinking Managers by Edward de Bono and Robert Heller

mergers | Business Strategy

Mergers: Do acquisitions and mergers represent sound business strategy? - Thinking Managers by Edward de Bono and Robert Heller

new economy management | Business Strategy

New Economy Management: Whatever anyone says, the Internet changes everything - Thinking Managers by Edward de Bono and Robert Heller

future strategies | Business Strategy

Future Strategies: Forget the past and aim your future strategies towards a clear end result - Thinking Managers by Edward de Bono and Robert Heller

managing for the future | Business Strategy

Managing for the Future: Predicting the best and worst worlds - Thinking Managers by Edward de Bono and Robert Heller

surviving downturn | boom bust economy | Business Strategy

Surviving the Downturn: How to stay on the up during a downturn in the economic cycle - Thinking Managers by Edward de Bono and Robert Heller

fusion management | Business Strategy

Fusion Management: East meets West as Fusion Management rings the changes in business - Thinking Managers by Edward de Bono and Robert Heller

future planning | Business Strategy

Future planning: Thinking the Future - business management articles from Thinking Managers by Edward de Bono and Robert Heller

charismatic leaders | Business Strategy

Charismatic leaders - The Charisma Trap, by Robert Heller at Thinking Managers

Total Quality Management | Business Strategy

Total Quality Management: How Total Quality Management can improve your company's decision making processes - Thinking Managers by Edward de Bono and Robert Heller

business strategy | Business Strategy

First rule of successful business strategy: Get a business strategy - Thinking Managers by Edward de Bono and Robert Heller

business ideas | Business Strategy

Business ideas and implementation: Question the value of your business ideas before implementation - Thinking Managers by Edward de Bono and Robert Heller

management philosophy | pareto's law | Business Strategy

Management philosophy: Don't be stupid, keep your management philosophy simple - Thinking Managers by Edward de Bono and Robert Heller
Syndicate content

Business Strategy

Google

RSS

Syndicate content

Most popular

Latest content

User login

Readers' Comments

Books by Robert Heller
FROM AMAZON US
Click covers to buy
cover

cover

cover

Books by Robert Heller
FROM AMAZON UK
Click covers to buy

cover

cover

cover

Click covers to buy

Books by Edward de Bono
FROM AMAZON US
Click covers to buy
cover

cover

cover

Books by Edward de Bono
FROM AMAZON UK
Click covers to buy
cover

cover

cover

Click covers to buy

Robert Heller:
Motivational
Business Speaker