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Edward de Bono

Submitted by Administrator on Thu, 2006-07-06 13:58.

Please search through the following edward de bono articles.

And use the menu on the left to find hundreds more pages by Edward de Bono, the inventor of lateral thinking, and Robert Heller, the renowned business management guru.

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Our purpose is to help you and your business to survive, thrive and develop into a market-leading and world-beating organisation.

To that end, we hope you find these edward de bono pages useful:


When do you need new ideas?

Creativity matters - and this is why...

Why you have to challenge complacency in business

The 'smell' of an idea: How creative people develop new ideas

Creative risk: don't be afraid to realise your organisation's potential through creativity

Can creative management techniques help you survive the recession?

Creative solutions: how creativity can help with decision making and analysis

How to boost creativity with similarity, difference and contrast

Proactive thinking: designing a new religion

Creativity and new ideas

Management thinking: why so stupid?

Adding value: assessing new ideas

Creativity in management: developing creative thinking skills

Whose role it is to seek out the new ideas, improvements and broad initiatives that all businesses need to survive and succeed?

Thinking skills: a forum for thinking

Entrepreneurship and ideas

Creative thinking framework: the box

Change management theory: the time profile of change

Critical thinking: business management requires more than problem-solving

Creativity in business

Thinking strategies: frameworks for thinking

The need for new business ideas

Management teams - value, idea, implementation, assessment

Creative strategy: a new word

Creative thinking techniques - exploring values

Innovation - definition and strategy

Creative thinking and focus

Business ideas: a better answer?

Strategic thinking - the design approach

Marketing management - the idea sensitive point

Creative management - IDEAR TEAMS

Business concepts

Problem solving and creativity

Developing business ideas

Complacency

A functional direction for effective design

Thinking techniques - when to stop thinking?

Strategy for creativity

Innovation and lip-service

Problem solving with open-ended thinking

Assessing business ideas

Business Alternatives: Don't get 'blocked by openness' - find business alternatives through lateral thinking

Creative People: Are we as creative as we'd like to think we are?

Correct Creative Approach: Instead of messing around, take the correct creative approach with formal tools and training

Weak Business Ideas: Creativity is worth little if you don't learn to spot the weaknesses in your ideas

Creative Problem-solving: An exercise in creative problem-solving using the example of traffic congestion

Directing Attention: Much of management thinking is simply a matter of directing attention instead of letting attention flow

Innovation and Maintenance: If it's a choice between innovation and maintenance, innovation should win every time

Perceived Value: When considering value, perception can be as important as reality

Technology and Creativity: As technology advances there's a danger of concept design being overlooked

Improving Design: For an effective way of improving design, try the CAF approach

Proactive and Reactive Thinking: Learn the difference between proactive and reactive thinking and increase your creative capabil

Styles of Creativity: There are many styles of creativity to help formulate ideas and solve problems in business

Fault Finding: Sometimes, seeing the value of an idea is not enough and you need to rely on fault finding to strengthen your con

Circumstances of Creativity: Finding the right circumstances that give value to an idea or product

True Creativity: Make sure your business ideas are based on true creativity and not 'crazitivity'

Creativity and Difference: Just because something is different doesn't make it creative but movement can be achieved by focusing

Small Business Ideas: Thinking of small business ideas can make it easier to access bigger ideas in the future

Practical Creativity: Thinkers should aim for practical creativity, not ideas that are simply bizarre or different

Concepts and Imagination: Contrary to popular believe, concepts and imagination do not necessarily go hand in hand

Micro-strategies: Forming complex strategies which evolve in order to cope with particular situations

Managing creativity: Appointing a champion of ideas to oversee the creative aspect of business

Corporate Creativity: The different patterns of creativity within a corporation

Creativity and the Future: Why there will be a greater need to take creativity and ideas more seriously in the future

Trained to Think: To get the most from creativity, you need to be trained to think the right way

Business Equilibrium: The danger of a business equilibrium is that it can lead to complacency and reluctance to change

Complaint: Don't get stuck in complaint mode; look for the value

Training in Creativity: Fear of standardisation, pride or scepticism shouldn't be obstacles to seeking training in creativity an

Old Business Ideas: Don't dismiss old business ideas without checking for new value

Improving Business: Targeting Idea Sensistive Areas can be an effective way of improving business and boosting creativity

Creativity and Business: Why combining creativity and business is not just the preserve of 'weirdos'

Business Thinking Methods: Learning the skill of thinking with the help of formal methods and training

Challenges in Business: Meet one of the biggest challenges in business and tackle the sacred cows of accepted practice

Creative Thinking: Learning the skills of creative thinking through the teaching of formal tools

New Approach to Business: A different way of thinking should see a new approach to business in the future

Creativity and Management: A business not using creativity is under-using its assets

Assessing Business Ideas: How to select the best ideas for implementation

Thinking Skills: Provocation, juxtaposition, conversion and other creative thinking skills

Business Evolution: Small 'permissible' changes can foster a culture of creativity

Designing Value: How to design a way forward with 'valufacture'

Business Opportunities: To make the most of your business opportunities, look for value, actuality and practicality, in that ord

Business Challenges: Why not look at change even if there are no problems?

Business Possibilities: Don't discount possibilities lightly in your business strategy

Difference and value: How spotting the difference can help in the search for value

Concepts Department: How about a new department for Concept R&D?

Change in Management Thinking: How to change the way people are thinking in management

Concepts and Possibility: Expand your range of concepts and discover the richness of possibility

Truth and Creativity: There may be more than one truth but creativity can provide the answers

New Thinking for the New Millennium: It's time for a design-oriented thinking system

Business, judgment and design: Why the business of thinking needs to switch from judgment to design

Perceptual Creativity: Seek a new perception, discover new ideas

Evolution and Creativity: Why evolution won't work without the help of creativity in business

Improvement and Equilibrium: Perceived equilibrium should not rule out improvement

The New Thinking: The next step in evolution will be a development of thinking

Aspects of innovation: Anyone can learn formal tools to create and innovate

Parallel Thinking: The Six Hats method

Design and judgment: Why we need to change our emphasis from judgment to design

Value and creativity: Without value, creativity is useless

Ideas matter: Implementation without ideas is worth less than ideas without implementation

Encouraging Business Ideas: The task of encouraging business ideas is made easier by aiming at a broad theme

New Business Ideas: To search for genuinely new business ideas, change the 'flavour'

Technical Creativity: Lateral thinking and provocation have their uses in the most technical of fields

Business Reassessment: Don't rule out a rethink and undertake a full business reassessment through lateral thinking

Design and Function: It is imperative that design and function are balanced when the need for change arises

Management Language: A code to crack the limitations

Business Innovation on Demand: How formal tools can deliver creativity fast

The Art of Management: How can you learn to manage and acquire the skills that the art of management requires?

Lateral Thinking: Deliberate tools can help you learn the 'game' of lateral thinking

Evaluating Business Ideas: The importance of value sensitivity

Ideas and Management: Don't wait for ideas; make them happen

Timing in Business: Get your timing right and choose the correct cut-off and cut-in points

Creativity Myths: Don't get fooled into thinking creativity is for the talented few

Management Appraisal: Performance should be sustained by appraisal, not incentives

Blocked by openness

Creativity, company culture and natural talent - why creativity should be a part of every job description

Provocation and lateral thinking

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