Strategy is essential for every organisation - clear and effective corporate strategy is necessary for success and the manager is responsible for determining and implementing strategy. The manager must also understand the subtle difference between strategy and tactics.
Sometimes a diversification strategy is necessary to maximise income. There are many strategic management models to learn from.
Robert Heller and Edward de Bono of Thinking Managers are among the foremost experts on business strategy and strategy and tactics. They share their knowledge and experience via the articles below.
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Submitted by Robert Heller on Wed, 2009-05-13 13:47
Submitted by Robert Heller on Wed, 2009-02-04 16:33
Submitted by Robert Heller on Wed, 2009-01-14 13:39
Submitted by Robert Heller on Thu, 2008-10-23 00:24
Submitted by Robert Heller on Tue, 2008-09-30 21:57
Submitted by Edward de Bono on Tue, 2008-09-30 21:15
Submitted by Edward de Bono on Fri, 2008-08-08 01:41
Submitted by Edward de Bono on Wed, 2008-07-30 10:17
Submitted by Edward de Bono on Thu, 2008-07-17 01:06
Submitted by Edward de Bono on Thu, 2008-06-26 00:09
Submitted by Robert Heller on Fri, 2008-06-06 15:45
Submitted by Edward de Bono on Tue, 2008-05-27 18:42
Submitted by Robert Heller on Mon, 2008-05-12 21:08
Submitted by Robert Heller on Fri, 2008-05-02 12:03
Submitted by Robert Heller on Fri, 2008-04-11 16:14
Submitted by Robert Heller on Mon, 2008-04-07 23:00
Submitted by Edward de Bono on Mon, 2008-03-10 23:12
Submitted by Robert Heller on Tue, 2008-03-04 11:28
Submitted by Edward de Bono on Thu, 2008-02-28 10:42
Submitted by Robert Heller on Tue, 2008-02-26 00:40
Submitted by Robert Heller on Mon, 2008-02-18 10:13
Submitted by Edward de Bono on Fri, 2008-02-01 20:24
Submitted by Robert Heller on Fri, 2008-02-01 20:04
Submitted by Robert Heller on Thu, 2008-01-31 23:48
Submitted by Edward de Bono on Mon, 2008-01-28 00:46
Submitted by Robert Heller on Wed, 2008-01-09 12:38
Submitted by Edward de Bono on Mon, 2007-09-03 14:06
Submitted by Edward de Bono on Fri, 2007-08-17 17:54
Submitted by Robert Heller on Fri, 2007-08-10 18:45
Submitted by Robert Heller on Sat, 2006-07-08 21:19
Product Development: Ideas and innovations - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:19
International Trade: Translating business success across the Atlantic - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:19
Business Opportunity: Choosing the right business market - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Marketing: An essential ingredient for a winning formula - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
New Business: Finding the gap in the market - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Advertising: Effective returns for effective adverts - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Strategies: Adjusting to the latest trends - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Regeneration: The business strategy of reinvention - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Strategy: How small business can benefit from strategic management - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Mail-Order Business: A success story - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Small Businesses: Thinking big regardless of size - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Customer Strategies: Getting close to the customer - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Stock Buying: Getting the sums right - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Diversification: Taking the risk and making it work - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Expansion: Venture capital and entrepreneurship - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Success: Staying ahead of the competition - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Partnerships: How the interplay of equals stimulates ideas - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Troubleshooting: Expert advice for small business - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Buying Businesses: Investment and acquisition - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Financial Management: Going back to basics - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Commitment: Zen and the art of management - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Effective Leadership: Mike Brearley's team management - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Motivation: The commitment and determination of Jonah Barrington - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Development Strategy: The reinvention and regeneration of British Airways - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Communication: Corporate culture and communicating in management - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Management Strategy: Semco and the lesson of integrity - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Risks: There's nothing safe in not taking risks and ignoring opportunities - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Global Strategy: The rise of Glaxo - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Self-Confidence: Daley Thompson's determination to succeed - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Continuous Improvement: Focusing on targets - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Vision: Closing the management gap with srategic objectives - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Digital Management: A lesson in IT strategy from the Japanese - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Networks: Embracing the networked business system - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Digital Corporations: The modern business model of the e-corporation - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Purchasing: The Internet poses new challenges for suppliers - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Corporate Strategy: The need for flexibility in strategic planning - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Internet Selling: The move out of the High Street and onto the Web - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Market Strategy: If you want to be the market leader, you might have to step 'out of the box' - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Systems: Why speed is of the essence - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Satisfying Customers: Achieving customer satisfaction for stronger business - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Customer Strategy: Develop your customer strategy by listening to the customers - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Customer Focus: Building loyalty by focusing on customers - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Attracting Customers: Finding the right strategy to win and keep customers - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Supply Strategy: The importance of supplier partnerships - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Alliances: Working with your business competitors instead of against them - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Future Business: The importance of being a visionary for future success - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Technology: Digital strategy and the search for the 'killer app' - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Networking: Empowering business with new technology and networks - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Strategic Planning: Setting the right goals and formulating a sound business strategy - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Globalism: New technology means any business has the potential to go global - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Structure: Management frameworks and business models in the modern corporate world - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
IT Strategy: A truly effective IT strategy must work hand in hand with other business factors - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Selling and Management: How managers can learn and improve by taking tips from good selling practice - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Leadership: Good managers start with a personal agenda and use their leadership skills to spread it throughout the organisation - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
People Management: Treat your employees the right way and get more power from the people - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Financial Results: Aim for the Balanced Scorecard and eliminate waste and your financial results will take care of themselves - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
What's the difference between strategy and tactics? - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Management Consultancies: Harnessing the brainpower of management consultancies to improve your business - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
New Model Company: In the world of business, a new model company is emerging from the managerial revolution - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Change and Continuity: Operational reform and organisational excellence in the form of the Clean Break and the Good Continuity - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Success and Failure: Making a success of a failing enterprise - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Purpose, Teamwork and Culture: Management and the vital trio of purpose, teamwork and culture in business - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Edward de Bono on Sat, 2006-07-08 21:18
Micro-strategies: Forming complex strategies which evolve in order to cope with particular situations - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Managing in Boomtime: Use the opportunity of managing in boomtime to build for consistent success in the future - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Change: The need for change in business is inevitable and it is essential to act quickly when it arises - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Renewal: Finding the right business renewal formula to take your company forward - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Revolution: The inextricable link between the Information Revolution, the Management Revolution and the Global Revolution - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Employees and Customers: In the quest for customer satisfaction, the link between employees and customers is key - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Edward de Bono on Sat, 2006-07-08 21:18
Creativity and Business: Why combining creativity and business is not just the preserve of 'weirdos' - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Management Training: Make your business its own corporate academy for management training and improvement - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Avoiding Business Disaster: Watch out for the icebergs ahead and be prepared for disruptive change - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Management Profile: Achieving success by using personal characteristics to enhance management style - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Revolutionary Strategies: Forget about evolving at your own pace and develop revolutionary strategies to keep up with external pressures - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Mergers and acquisitions and takeovers: Buying another business is easy but making the merger a success is full of pitfalls - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Customer Satisfaction: Develop your strategy for achieving customer satisfaction and sustaining it - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
internet Entrepreneurs: With sound management skills, Internet entrepreneurs are making the most of the new opportunities on the Web - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business counter strategies: Reset the goals - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Strategy: Management by judo, an old/new approach to strategy in business - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Pareto's Law - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Edward de Bono on Sat, 2006-07-08 21:18
Change in Management Thinking: How to change the way people are thinking in management - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
The Future of Business: Look to the future for business success - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Edward de Bono on Sat, 2006-07-08 21:18
Risk: Perceived risks should not hamper creativity - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2005-10-08 13:45
Leadership Quality: Better management needed in this kill-or-be-killed era - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2005-10-08 13:44
Acquisitions: Business goes in search of bargains - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Mon, 2005-08-08 18:00
Brand Marketing: The business is the brand - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Mon, 2005-08-08 13:42
Marketing Strategy: Big brands need to make up lost ground - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Mon, 2005-08-08 12:13
Brand Strategy: Get the company right, then worry about the brand - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sun, 2005-05-08 17:55
Financial Services: The dangers of diversion from the core business - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sun, 2005-05-08 17:49
Retail Business: When a new strategy is needed - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sun, 2005-05-08 14:02
Business Planning: Preparing for an uncertain future - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sun, 2005-05-08 11:34
Web Business: Embracing the digital economy through e-commerce and internet strategy - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sun, 2005-05-08 11:33
Better Business: Survival of the fittest - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Fri, 2005-04-08 13:33
Strategic Alliances: Joining forces for success - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Fri, 2005-04-08 09:26
New Technology: Be prepared for disruptive technologies - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Tue, 2005-02-08 16:15
Business Corporate Strategy: Demergers and the risks of breaking up the business - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Wed, 2004-12-01 22:00
New Economy Management: Whatever anyone says, the Internet changes everything - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Wed, 2004-12-01 12:16
Future Strategies: Forget the past and aim your future strategies towards a clear end result - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Wed, 2004-12-01 11:14
Managing for the Future: Predicting the best and worst worlds - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Edward de Bono on Sun, 2003-08-10 21:13
Creativity, company culture and natural talent - by Edward de Bono at Thinking Managers
Submitted by Robert Heller on Sun, 2003-01-12 21:12
Business ideas and implementation: Question the value of your business ideas before implementation - Thinking Managers by Edward de Bono and Robert Heller
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