Apple Computer is a company famed for its innovative strategic management. Apple Computer management strategy places great emphasis on ground-breaking new products and designs.
Apple change management has proved successful over the years as the company has adapted to the changing market by constantly redefining the design and purpose of digital technology. The Apple brand is now synomynous not only with Macintosh personal computers but with innovations such as the iPod and the iPhone.
The corporate culture of Apple Computer is one of optimism and belief. The founder and CEO, Steve Jobs, believes in funding and investment in new products and innovation even against the backdrop of a challenging economic climate.
The following articles refer to Apple Computer and Apple Computer management. Use them to learn from the past of Apple Computer and the present of Apple Computer to build a successful future for you and your own organisation.
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Future planning: Thinking the Future - business management articles from Thinking Managers by Edward de Bono and Robert Heller
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