In terms of management BMW is a technology-driven carmaker. The BMW marketing strategy is based around the prestige of the brand.
However, BMW diversification has taken place, such as the company's decision to join forces with General Motors and Daimler to develop hybrid cars.
Various BMW mergers and acquisitions have taken place over the years. One of the most high profile examples of BMW acquisition activity was its purchase of Rover and Land Rover. The move was part of a BMW management strategy to venture into a wider product range.
However, the decision proved troublesome until the BMW management returned to a business model based on excellence and concentrated on executive cars, which paid off in profits.
Read the following articles to learn from the past and present of BMW to help you build a successful future for you and your own organisation.
