In terms of management BMW is a technology-driven carmaker. The BMW marketing strategy is based around the prestige of the brand.
However, BMW diversification has taken place, such as the company's decision to join forces with General Motors and Daimler to develop hybrid cars.
Various BMW mergers and acquisitions have taken place over the years. One of the most high profile examples of BMW acquisition activity was its purchase of Rover and Land Rover. The move was part of a BMW management strategy to venture into a wider product range.
However, the decision proved troublesome until the BMW management returned to a business model based on excellence and concentrated on executive cars, which paid off in profits.
Read the following articles to learn from the past and present of BMW to help you build a successful future for you and your own organisation.
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Submitted by Professor Dan Jones on Sun, 2007-02-11 12:19
Submitted by Robert Heller on Sat, 2006-07-08 21:19
Corporate Branding: Name your management strategy - Thinking Managers by Edward de Bono and Robert Heller - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Diversification: Taking the risk and making it work - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Competition: The new challenges and challengers in the business revolution - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Management Policy: Examining some of the Big Ideas of management policy in modern business - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Managing in Boomtime: Use the opportunity of managing in boomtime to build for consistent success in the future - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Mergers and acquisitions and takeovers: Buying another business is easy but making the merger a success is full of pitfalls - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Management Ideas and Actions: Ideas are one thing in management, but putting them into action is something else - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
The Disruption Problem: In fast-moving times, managers must learn to overcome disruption - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
The Competence Trap: Making competent decisions takes more than a belief that you're right - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2005-10-08 13:42
Auto Industry: A history of management mishaps - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Mon, 2005-08-08 17:02
Quality Managers: The task of appointing a successor - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Mon, 2005-08-08 14:49
Manufacturing: Management malaise and the decline of British industry - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Fri, 2005-04-08 14:17
Employee Motivation: Giving power to the people - Thinking Managers by Edward de Bono and Robert Heller
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