Boeing is best known as a commercial aircraft manufacturer but the Boeing management structure encompasses a huge aerospace and defence corporation.
Innovation is an important part of the Boeing business model. The company's jumbo jets are marvels of Boeing innovation management and their components and manufacture have also led to many contributory inventions.
Technology also plays a key role in Boeing strategy and Bill Gates has in the past praised the organisation for its use of IT.
However, there are some notable examples of problems with Boeing management planning. For instance, Boeing found it very difficult to keep up with demand for airline orders at the end of the 1990s, as salesmen had overloaded the system.
Read the Boeing articles below to find out more about Boeing's management and Boeing corporate culture.
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Submitted by Robert Heller on Fri, 2008-03-14 20:24
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Digital Corporations: The modern business model of the e-corporation - Thinking Managers by Edward de Bono and Robert Heller
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Business Problems: False figures do not bode well - Thinking Managers by Edward de Bono and Robert Heller
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Managing for the Future: Predicting the best and worst worlds - Thinking Managers by Edward de Bono and Robert Heller
