British Airways management has hit the headlines over the years with many high profile decisions and disputes. British Airways strategy has sometimes proved controversial and in certain examples it has led to industrial action from staff.
Among British Airways strengths is its brand, and the company has in the past marketed itself as 'the world's favourite airline'. However, a British Airways swot analysis would throw further light on the company's strengths and weaknesses.
Despite controversy, through its business strategy British Airways has remained among the key players in air travel.
The following articles refer to British Airways and British Airways management. Through these you can find out more about the swot analysis of British Airways, as well as British Airways management strategy in general.