General Motors management is charged with the task of guiding the world's biggest car manufacturer, based on sales. In fact, GM management oversees one of the largest publicly traded companies in the world.
General Motors business strategy differs from many other car manufacturers - General Motors brand marketing is unusual in that the company sells cars under many different brand names. Buick, Cadillac, Chevrolet, GM Daewoo, GMC, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall are all in the marketing mix of General Motors.
This of course means there is a complicated business structure of General Motors.
To find out more about business strategies at General Motors and GM management style, read the articles below.
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Submitted by Robert Heller on Wed, 2009-01-14 13:39
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Submitted by Robert Heller on Sat, 2006-07-08 21:19
Corporate Branding: Name your management strategy - Thinking Managers by Edward de Bono and Robert Heller - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:19
Personnel Management: Get human resource management right and customers will follow - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Credibility: Overcoming the credibility gap with realistic assessment - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Turnaround: The leadership of John Harvey-Jones - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Risks: There's nothing safe in not taking risks and ignoring opportunities - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Team Management: True leadership and teamwork - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Learning Organisation: Success through knowledge and self-belief - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Leadership Style: Success through the management of teamwork - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Start-Ups: Total Quality Management and the start-up principle - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Networks: Embracing the networked business system - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Digital Corporations: The modern business model of the e-corporation - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Purchasing: The Internet poses new challenges for suppliers - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Technology: Digital strategy and the search for the 'killer app' - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Structure: Management frameworks and business models in the modern corporate world - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Leadership: Good managers start with a personal agenda and use their leadership skills to spread it throughout the organisation - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Complacency in Business: How smugness and complacency in business can lead to financial crisis - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Business Renewal: Finding the right business renewal formula to take your company forward - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Management Training: Make your business its own corporate academy for management training and improvement - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Management Myths: Exploring and exploding some of the common management myths abounding the corporate community - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Revolutionary Strategies: Forget about evolving at your own pace and develop revolutionary strategies to keep up with external pressures - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Sustained Business Success: There's nothing inevitable about the corporate success cycle - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2006-07-08 21:18
Management and Organisation: Don't underestimate the importance of a clear management hierachy and organisation - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sat, 2005-10-08 13:42
Auto Industry: A history of management mishaps - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Mon, 2005-08-08 18:00
New Business Developments: The old giants face increased competition - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Sun, 2005-05-08 14:02
Business Planning: Preparing for an uncertain future - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Fri, 2005-04-08 16:36
Business Leadership: To be a good manager, you have to lead - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Tue, 2005-03-08 12:39
Business Diversity: The pitfalls of diversification - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Wed, 2004-12-01 22:00
New Economy Management: Whatever anyone says, the Internet changes everything - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Wed, 2004-12-01 08:48
Management Models: When looking for suitable management models you need the best of both worlds - Thinking Managers by Edward de Bono and Robert Heller
Submitted by Robert Heller on Wed, 2004-09-01 10:40
Fusion Management: East meets West as Fusion Management rings the changes in business - Thinking Managers by Edward de Bono and Robert Heller
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