General Motors management is charged with the task of guiding the world's biggest car manufacturer, based on sales. In fact, GM management oversees one of the largest publicly traded companies in the world.
General Motors business strategy differs from many other car manufacturers - General Motors brand marketing is unusual in that the company sells cars under many different brand names. Buick, Cadillac, Chevrolet, GM Daewoo, GMC, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall are all in the marketing mix of General Motors.
This of course means there is a complicated business structure of General Motors.
To find out more about business strategies at General Motors and GM management style, read the articles below.
