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The art of enchanting your employees

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On the Blog Network, Guy Kawasaki shares management tips on enchanting employees.

Kawasaki, the author of the book Enchantment: The Art of Changing Hearts, Minds, and Actions, insists that enchanting your employees will encourage everyone to work harder, longer and smarter.

The author outlines the ten best ways to do so, as follows:

1) MAP. Kawasaki cites Daniel Pink's book Drive: The Surprising Truth About What Motivates Us, which summarises what employees want from a boss: an opportunity to Master new skills while working Autonomously towards a high Purpose.

2) Empower them to do the right thing. The author says that trusting your employees enough to make the right decisions for customers is a logical offshoot of autonomous work.

3) Judge their intentions and your results. Kawasaki says the majority of managers judge their employees' results more harshly than their own, which is counterproductive to enchantment. Managers should reserve their harshest criticism for themselves.

4) Address your shortcomings. The author says you need to get your own house in order before pontificating to employees about how they should improve.

5) Pitch in. It doesn't matter how dirty the job, you should be prepared to do it yourself. Your employees need to be sure that you're not above doing the hard and frustrating jobs too.

6) Make sure you're prepared to do what you ask of them. Apply this philosophy to customers, partners and vendors as well as to employees.

7) Celebrate success. It's important to take time out as a group to enjoy the spoils of your achievements and provide a break from the constant toil.

8) Find a devil's advocate. According to the author, it's good to have someone who argues against what management says.

9) Let them know they're wanted. An important part of enchanting your employees is to make sure they know they're appreciated every day.

10) Money is not always the answer. Although you have to pay people fairly, Kawasaki says money can work against enchantment because it can pollute relationships and muddy motivation.

Enchant Your Employees
Guy Kawasaki


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