Professor Merlin Stone

Professor Merlin Stone is a Director of Nowell Stone Ltd, an organisational development and consulting company specialising in database marketing, CRM, e-business and associated areas of customer service and IT, and of WCL, specialists in change management in the public and private sectors. He is a Founder Fellow of the Institute of Direct Marketing and a Fellow of the Chartered Institute of Marketing. He has also pursued a full academic career, involving senior posts at various universities.