Robert Goizueta
Submitted by Administrator on Thu, 2006-07-06 17:06.
Robert Goizueta was CEO, chairman and director of the Coca-Cola Company.
Objectives of management: mastering complexity
Effective management versus efficient management
Corporate Branding: Name your management strategy
Business Communication: Corporate culture and communicating in management
Change and Continuity: Operational reform and organisational excellence in the form of the Clean Break and the Good Continuity
Management Profile: Achieving success by using personal characteristics to enhance management style
Sustained Business Success: There's nothing inevitable about the corporate success cycle
Management Pay: Are managers' huge salaries justifiable?
Managerial Responsibility: Are CEOs always to blame when things go wrong?
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