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Rosser Reeves

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Rosser Reeves

Submitted by Administrator on Thu, 2006-07-06 17:09.

Rosser Reeves was an advertising executive who pioneered the concept of the USP, or Unique Selling Proposition.

 


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brand names | Rosser Reeves

Submitted by Robert Heller on Sun, 2005-05-08 17:57
Brand Names: Standing out from the crowd - Thinking Managers by Edward de Bono and Robert Heller
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