Edward de Bono is world renowned in the field of creative thinking and the pioneer of lateral thinking.
He wrote the book The Mechanism of Mind in 1969 and the basic principles outlined in the book have entered mainstream thinking in the mathematics of self-organising systems and in the design of neuro-computers. His books have been translated into 26 languages.
He has many years' experience in the practical teaching of creative thinking. His educational background in psychology and medicine has informed his logical approach to creativity.
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